How Important Are Keyword Domains?

Over the past couple of years I’ve become obsessed with keyword domains. Not only does Google seem to give them much more weight over other URLs competing for the same keyword, but it’s also a great way to build a brand. Matt Cutts said himself that “Generic domains that users are likely to remember, will indeed carry more weight than others. There is a real value to FuneralHomes.com for example. Google does give keywords in the URL a certain amount of weight, but you don’t need it in order to rank.” It’s kind of weird that he used something like funeral homes to make his point, but I think the message is very clear. I got my first experience with keyword domains in the online poker affiliate industry. We purchased several keyword domains while I was at Protos Marketing including pokersoftware.com, pokerterms.com, macpoker.com, and durrrrchallenge.com, among others. What we found was these URLs ranked MUCH easier than anything else we were doing. We put very little effort into any of these sites, but all of them shot up to the top 5 of the Google SERPs. This is in an industry that was a) VERY competitive b) in some cases very established (something else Google looks at). This put me on a mission to start snapping up keyword domains for my new company, Terran Marketing. Over the past couple of months I picked up affiliatewebsite.com, wordpresstheems.com, wpthemes.net, themesforwp.com, rvclubs.org, rvparks.org, rvroadtrips.com, and most recently websitehosting.com. I’ve been using several factors when looking at buying keyword domains. 1. I want my keyword URL to be an exact match term that...

Prophets of Doom

So, I was watching this show on the History Channel last night called Prophets of Doom. It wasn’t your typical uplifting show as these guys were basically talking about why there is going to be a collapse in the USA and around the world really. Some of what they had to say made a lot of sense though, and they are things I’ve been personally concerned about for a long time. The problem is that most humans don’t want to accept problems like this, something scientists refer to as cognitive dissonance. Here are a few highlights of what the “Prophets of Doom” were talking about. Population overgrowth: I don’t think it’s a big shock to anyone that the world’s population has been increasing. However, I’m not sure much of us stop to give it a lot of thought. You see numbers all the time: China now has 1.3 billion people, India has 1.2 billion people, the USA now has over 300 million people, etc. Since these numbers are too big for us to really comprehend they don’t really have a lot of meaning to us. So, let me show you a chart of the world’s population growth: Hopefully this visual will really put things into perspective for you. It’s estimated the the world’s population was about 300 million, about the total population of the United States, in the year 0. Over the next 1,000 years we added about 10 million people. Since then we’ve added about 6.5 billion people to the planet. As of January 31, 2011 there are approximately 6,896,891,051 people in the world. Water Supply: The world...

Two SEO Tools I Cannot Live Without

Over the past seven years I have basically been a part-time SEOer. SEO has always been a passion of mine, but running a company has always gotten in the way. There was a time when I used to spend at least a third of my day doing SEO. However, as our company continued to grow, I found myself spending less and less time doing SEO. The great thing about my new company, Terran Marketing, is that I get to spend the bulk of my time doing SEO. A lot has changed in the SEO world over the past seven years. However, the basics are still the same: provide great content to your users and get as many links as possible from trusted sources. I’ve discovered two SEO tools that have made these tasks so much easier. SEOmoz SEO Moz is way more than just an SEO tool, it’s more of an SEO toolbox. After using SEOmoz for three months I’ve realized it’s something I simply cannot do without. The amazing part is I haven’t even unleashed the full power of this toolbox. I still have several videos to watch, many tools to explore, and many questions to ask. Here are just a few of the powerful features and tools SEOmoz provides: SEOmoz Toolbar – The SEOmoz Toolbar is an add on for Google Chrome or Mozilla Firefox on either a Mac or Windows platform. The toolbar gives you powerful on-the-fly SEO data. They use something similar to the Google page rank concept, but it’s actually accurate. You can see what ranking sites have, how many links they have, and...

Benefits Of Lemon Water

Since I’m out in California for a couple of months I have access to the dozen or so citrus trees in our backyard. We have a variety of several different types of oranges, tangerines, and lemons. I love oranges and especially tangerines, but one can only do so much with lemons. I felt like the lemons were basically useless until I found out about the benefits of lemon water. Most of us enjoy a nice glass of lemonade on a hot summers day, but the reality is lemonade is pretty horrible for you. It’s not the water or the lemons that are bad for you, but rather the high sugar content of lemonade. The average glass of lemonade has 1/6 cup of sugar. That’s about 3 tablespoons of sugar in a single 8 ounce glass. No wonder it tastes good. We all know that we are supposed to drink eight glasses of water everyday. The health benefits of doing so are pretty conclusive. But did you know, that’s squeezing a little lemon juice into your glass can help even more? The science is quite convincing and here’s why: What’s Inside A Lemon? Lemons are packed full of vitamin C, vitamin B, and vitamin B2. They also contain minerals such as calcium, phosphorus, potassium and magnesium. The Benefits Of Lemon Water There are over one dozen benefits from drinking lemon water. I’ve listed what I consider to be the 4 most interesting benefits of drinking lemon water. Lower your pH balance – Even though lemons are acidic, they become alkaline in the body. It would take another post altogether to...

Restaurant Week San Diego Winter 2011

For those of you who don’t live in San Diego, they have this great promotion here twice a year called Restaurant Week San Diego. I was here last year during one of the weeks, but I can’t remember which one. Basically, the promotion is at over 150 restaurants in San Diego County where you can get a great 3 course meal (appetizer, main course, and dessert). Each restaurant follows the same format and charges either $20, $30, or $40 for the fixed price menu. Even though none of the restaurants even come close to having menus that follow the diet I’ve been trying to keep, it’s just too good of a deal to pass up. This week we found ourselves taking advantage of Restaurant Week 3 times and I just found out that they are having Restaurant Week 2 next week. I’m sure we’ll get sucked in at least 1 or 2 more times next week. Meal One – French Market Grille Our first meal was at French Market Grille where I started with the scallops, followed by their rack of lamb for my main course, and finally the chocolate cake for dessert. Since I’m not used to eating red meat or dairy, the combination made me feel like crap for a couple of days afterwards. Normally eating a meal like this is a great treat and the taste makes it worth it for me, but their food was underwhelming. I give the meal 3 out of 5 stars, which is generous. Meal Two – Bertrand at Mister A’s Our second meal was at Bertrand at Mister A’s downtown....