IceWraps After One Week

Last week I talked about Terran’s newest eCommerce project, which is IceWraps.com and IceWraps.net. This was the first full week back in the office running IceWraps after getting back from MI last week. It was a week of trying to get organized and map out the game plan for the business over the next three months. I had been teetering on the fence on if I should turn IceWraps.com and IceWraps.net back on in its current state. There are a lot of pros and cons for each, which I’m going to list below. There are two basic trains of thought here. 1) Turn IceWraps.com and IceWraps.net back on in their current state and work on the new IceWraps.com in the background. Once the new site is ready, replace the .com site with the new one and then 301 redirect the .net site over a few days later. 2) Work as quickly as possible to get the new site up and running and just leave everything out of stock on the old sites until ready. Here are the pros and cons for each: Plan 1 – Put everything back in stock and work on the new site in the background Pros Gets orders / money in the door right now. Upsets current customers the least amount. Doesn’t upset Google by having a store with no products in stock. Cons Current backend is a mess. Every order would have to be manually reentered in 2-3 places. I need to learn how to operate a very legacy backend and it will take take away from building the new site. Any minute spent...

Terran expands its eCommerce portfolio

Now that the transaction is officially completed, I’m excited to announce that Terran has purchased IceWraps.com and IceWraps.net. This was an existing business that started off about 10 years ago as the .net site and later expanded to the .com; our plan is to merge them into one site at IceWraps.com. This purchase fits our strategy of strategically expanding our eCommerce portfolio. Why eCommerce? When I founded Terran Marketing (now Terran.com) back in 2010 the goal was to focus on keyword domains and affiliate marketing. However, by 2012 it became clear my cheese had moved; it was time to start looking at other areas away from affiliate marketing. Don’t get me wrong, I still prefer affiliate marketing as a business model, but Google clearly feels differently. There are plenty of niche areas affiliates can do really well in, but they are away from keyword domains such as treadmill.com. In 2012 we made concerted effort to convert all our sites from an affiliate model to a site that sells something directly to consumers. For instance, we converted WPHUB.com from an affiliate based themes directory into a themes marketplace where customers can buy themes and other services directly. We also developed a couple of our eCommerce domain names such as treadmill.com and cuttingboard.com into online stores. Since launching our first online store in 2013, things have gone really well and the time has come to leverage our knowledge and expand our portfolio. Why IceWraps? In the next few weeks I will be posting detailed information about some valuable lessons I’ve learned in the eCommerce space. Until then, I’ll briefly comment that...

Tactical.com is now Terran.com

So, in a move that must make us look crazy, we are moving Tactical.com over to Terran.com. I know it was just about 18 months ago that we made the switch from Terran Marketing to Tactical.com, but a lot has happened since then. The biggest development is that we have launched a couple online stores in Treadmill.com and CuttingBoard.com and have really grown to like the business of running ecommerce sites. With that said, having Tactical.com as the domain name to run our overall company from just doesn’t make sense when it’s a prime ecommerce store candidate. So, over the next couple of months we are going to migrate all our emails and such over to Terran.com and then park Tactical.com. My hope is that we will be in a position to launch Tactical.com as an online store around this time next year. If you refer back to my original post about switching Terran Marketing to Tactical.com, you’ll see that Terran.com meets all but one criteria: Be a .com domain Be one word Be easy to spell Explain, at least in part, who we are Fit within our budget Terran.com obviously doesn’t explain who we are in the name; the thing is, either does Tactical.com. I was actually getting to the point where I was sick of explaining that we weren’t a tactical supply or gun supply store. Our overall company is a marketing, SEO, ecommerce, and affiliate marketing company. After I explained that to people, I would get “OH” as a response most of the time. Hopefully I won’t be making a post in another 18 months about...

Happy New Year – My 2015 Resolution

It’s hard to believe, but I went all of 2014 without posting a single blog post. It’s something I’ve been thinking about a lot lately, because quite frankly it’s something I miss quite a bit. For those of you who used to read my blog, it will be obvious to you that keeping up with posting takes quite a lot of time and effort. However, I’ve come to realize that the rewards I got out of blogging were well worth the effort. Why I think blogging is worth it: I made a lot of great contacts that lead to some neat opportunities. It made me set goals, and feel accountable for for those goals, since I didn’t want to have to publicly admit I didn’t achieve them. It indirectly helps with SEO for other projects. When getting into new businesses people inevitably search about you; having a current blog helps add legitimacy to what you’re doing. So, with that said, I’m going to commit myself to blogging at least once per week in 2015, starting with this blog post. To be realistic, there might be a week or two that gets missed, so I’m going to target at least 50 posts this year. Since I haven’t blogged in quite awhile, there is a lot to catch up on and I’m eager to write about it. I’m also going to start a series on how to start an ecommerce store. Since running treadmill.com and cuttingboard.com, I have become somewhat of an expert on the subject. The series will be a step-by-step guide, just like my affiliate marketing series. In fact,...