Over the past couple of years I’ve become obsessed with keyword domains. Not only does Google seem to give them much more weight over other URLs competing for the same keyword, but it’s also a great way to build a brand. Matt Cutts said himself that “Generic domains that users are likely to remember, will indeed carry more weight than others. There is a real value to FuneralHomes.com for example. Google does give keywords in the URL a certain amount of weight, but you don’t need it in order to rank.” It’s kind of weird that he used something like funeral homes to make his point, but I think the message is very clear.
I got my first experience with keyword domains in the online poker affiliate industry. We purchased several keyword domains while I was at Protos Marketing including pokersoftware.com, pokerterms.com, macpoker.com, and durrrrchallenge.com, among others. What we found was these URLs ranked MUCH easier than anything else we were doing. We put very little effort into any of these sites, but all of them shot up to the top 5 of the Google SERPs. This is in an industry that was a) VERY competitive b) in some cases very established (something else Google looks at).
This put me on a mission to start snapping up keyword domains for my new company, Terran Marketing. Over the past couple of months I picked up affiliatewebsite.com, wordpresstheems.com, wpthemes.net, themesforwp.com, rvclubs.org, rvparks.org, rvroadtrips.com, and most recently websitehosting.com.
I’ve been using several factors when looking at buying keyword domains.
1. I want my keyword URL to be an exact match term that gets a lot of search traffic. For instance, “WordPress Themes” gets searched over 800,000 times per month. “RV Parks” gets searched over 650,000 times per month. “Website Hosting” gets searched over 250,000 times per month, but it’s also a keyword domain for “Web Site Hosting” which gets searched 300,000 per month for a total of 550,000.
2. I’m trying to buy URLs that match terms that will only grow in the future. I have personal reasons for the RV domains, so that excluded, I’m trying to buy concepts that are only going to grow. I don’t think anyone can argue that as the Internet continues to grow Website Hosting and WordPress won’t continue to grow with it. The same thing goes for affiliate marketing.
3. I’m looking for keyword domains that also have a good affiliate program associated with them. Since I’m an affiliate marketer, there is no reason to rank number one for keywords that don’t have a related affiliate program. WordPress Themes offer a great opportunity for affiliate marketing. Website Hosting pays some of the largest CPAs in the entire affiliate marketing business, usually over $100 per acquisition.
Keyword Domains Are A Good Investment
I speculate that keyword URLs are a great investment. Domains in general continue to increase in value, but keyword URLs increase in value at a higher rate. Even if domains that I buy don’t get developed, they will increase in value.