This announcement got preempted a bit because of my 100th post and a post I made yesterday about Terran Marketing looking to hire a few quality project managers for some of our sites. Nonetheless, I wanted to get a post up about our latest purchase as soon as possible. I feel like graphicdesign.com is another great acquisition for us and here is why…..
By The Numbers
The Google Keyword Tool has become a virtual home for me over the past few months. I’ve searched so many terms that I can usually take a pretty good stab at how much something gets searched (in a decent range) before I type it in. However, every once in a while there is a term that totally shocks me (either high or low). Graphic Design was definitely once of those terms. When I saw 201,000 exact match searches I thought for sure I forgot to check the “exact” box and that it was still on broad – uh no. This term actually gets 2,740,000 broad match searches. It was one of those holy &#(@ moments where Jim and I just looked at each other and laughed. The math got even more staggering when we saw that the CPCs for this term are flirting with $10.00.
In addition to the great search volume and high CPCs, this already semi-developed site currently ranks in the middle of the 2nd page for this term. That is with zero SEO, only 6 pages on the site, and very few links. We speculate that with very little work this site will rank on the first page within a couple of months. This means a quicker than normal ROI, which is always nice.
What Did We Pay
The numbers on this were pretty obvious to us, so we passed on the typical appraisal process for this domain. However, just as a point of reference, we always check out estibot.com. Their value for this domain is $1,120,000. Again, we just use them as a point of reference and would never buy or sell a domain just base on this number. However, it makes us feel pretty good about our purchase price of $150,000.
The first step for this site will be transitioning the current design to our standard temporary blog format. This way we can start adding some great content while we create the initial design and develop the site. Our plan is to turn this into a graphic design portal site including information on graphic design degrees, job boards, graphic design software reviews, etc. This will allow us to be a meaningful site to a large percentage of the visitors, which should help with conversions.
Of course, we’ll be posting updates about this site as we progress….