I’ve written several posts about the importance of good content and the power of getting your site accepted into Google News. In fact, I wrote a detailed post about how to get your site submitted here. Not every site is a good fit for this strategy, but if your site has a theme that naturally posts a lot of content, especially news content, then Google News might be right for you. We were in the process of getting websitehosting.com submitted to Google News before we sold it, but none of our other sites really had the breadth of content needed; that is until we purchased ira.com.
We’ve been writing an average of 2-3 posts per day on IRA.com since we purchased it; about 2.5 weeks ago I decided it was time to submit it to Google News. Then, yesterday, I got the most wonderful email:
“Thank you for your note. We’ve reviewed your site and will be adding it to our index for Google News. In order for your content to be included in Google News, please follow at least one of the two options below:”
To say the least, I was really happy and excited to get approved. We put a lot of work into this project over the past couple of months and getting accepted to Google News is going to bring a welcome increase in traffic. I estimate that we can get at least an additional 1,000 unique visitors to the site each day. Not only will this traffic undoubtedly translate into more sales, it will also attract more natural links. We’ve had sites in Google News before and several of our articles got links just from the exposure there.
I plan on making a followup post in about a month to document the increase in traffic we see. In the mean time we are going to ramp up our content efforts even more moving forward. It will be some trial and error to see what kind of articles attract the most attention, but I hope to have a good handle on that within a month.